Cash Pay VS Insurance
At Modern Movement Physical Therapy, I operate on a cash-based model. This was a very intentional decision, and it ultimately comes down to one thing—providing a higher level of care and better results.
Since I started practicing, insurance reimbursement for physical therapy has continued to decline. For clinics that rely on insurance, this creates a problem. In order to remain profitable, they have to increase volume—more patients, less time per patient.
That’s where the quality of care starts to drop.
Earlier in my career, I worked in that model. Patients were scheduled in 15-minute blocks, often double booked. In some cases, I had only a few minutes of true one-on-one time before handing the patient off. That’s simply not enough time to properly evaluate, treat, and progress someone the way they deserve.
Most people don’t realize how much this impacts their outcomes.
Most people expect a simple co-pay, but that’s not always the case anymore. With high deductibles and co-insurance plans becoming more common, many patients are actually paying anywhere from $75 to $150+ per visit—and sometimes significantly more early in the year before their deductible is met.
And more importantly, much of your session may still be spent with an aide or technician rather than your physical therapist.
So while the upfront cost appears lower, the value and quality of care are often limited.
How is Modern Movement's cash based practice different?
The biggest difference is time, attention, and flexibility in how I treat.
Every session is one-on-one with me, your Doctor of Physical Therapy. No passing you off. No rushing. No juggling multiple patients at once.
I’m able to use whatever combination of treatments is appropriate for you—dry needling, spinal manipulation, soft tissue work, mobility, strengthening—all within the same session, with no additional charges.
We’re also not limited by insurance restrictions. If multiple areas are contributing to your issue, we address all of them, not just one body part.
And if you do want to use your insurance benefits, I can provide a superbill for potential out-of-network reimbursement.
What kind of costs are we looking at?
I keep things simple and transparent.
Initial Evaluation: $325
This is a full one-on-one session where we go through a detailed evaluation, establish a clear plan, and begin treatment right away.
Follow-up Sessions:
30 minutes: $175
45 minutes: $215
I’ll guide you on which session length makes the most sense based on your needs and goals.
Want to get costs down?
I offer packages of 12 sessions at a discounted rate. These packages are valid for one full year from the date of purchase and are a great option for people who are committed to improving their health and staying consistent.
At the end of the day, it’s not just about the cost per visit, it’s about the quality of care you’re receiving and how quickly you’re able to get back to doing what you enjoy.
Take good care of your body, it’s the only one you have.
Yours in health,
Dr. Michael Price